Our End-to-End Email Marketing Solutions
Reach your audience directly, consistently, and effectively. In an increasingly noisy digital landscape, email remains one of the most powerful and personal marketing channels. At Digiask, we help businesses in Nairobi, Kenya, and beyond, build stronger customer relationships and drive tangible results through expert email marketing
Our Comprehensive Email Marketing Services
- Email Marketing Strategy & Consulting:
- Understanding your goals: We begin by defining your objectives, whether it’s lead generation, sales, customer retention, or brand awareness.
- Audience segmentation: Identifying key customer segments to deliver highly targeted and relevant messages.
- Content planning: Developing a content roadmap for your email campaigns that resonates with your audience.
- Platform selection: Guiding you to the best email marketing platform (e.g., Mailchimp, Constant Contact, HubSpot, ConvertKit) that fits your business size and needs.
- List Building & Management:
- Ethical list growth strategies: Implementing effective sign-up forms, lead magnets, and other techniques to grow your email list organically.
- Database hygiene: Cleaning and managing your email list to ensure high deliverability and engagement.
- Email Campaign Design & Development:
- Stunning email templates: Custom-designed, branded email templates that are visually appealing and responsive across all devices.
- Compelling copywriting: Crafting engaging subject lines and persuasive email body copy that encourages opens and clicks.
- Clear Calls-to-Action (CTAs): Guiding recipients on what to do next, driving them towards your desired outcome.
- Automated Email Journeys (Workflows):
- Welcome sequences: Onboarding new subscribers and introducing them to your brand.
- Lead nurturing campaigns: Guiding potential customers through the sales funnel with targeted content.
- Abandoned cart reminders: Recovering lost sales from e-commerce sites.
- Customer re-engagement: Bringing back dormant customers with special offers or valuable content.
- Anniversary/Birthday emails: Personalized touches that build loyalty.
- A/B Testing & Optimization:
- Continuous improvement: Testing different subject lines, content, CTAs, and send times to identify what performs best.
- Performance analysis: Providing detailed reports on key metrics (open rates, click-through rates, conversion rates) to ensure campaign effectiveness.
- Compliance & Deliverability:
- SPAM avoidance: Ensuring your emails bypass spam filters and reach the inbox.
- GDPR/POPIA/Kenyan data protection compliance: Adhering to relevant regulations to build trust and protect your audience.
Why Choose Digiask for Your Email Marketing?
- Local Market Insight: Based in Nairobi, we understand the nuances of the Kenyan market and how to best connect with your local audience.
- Strategic & Creative Expertise: Our team combines strategic thinking with creative design and compelling copywriting to deliver impactful campaigns.
- Data-Driven Approach: We don’t guess; we analyze performance data to continuously refine your strategy and ensure optimal results.
- Transparent Reporting: You’ll receive clear, easy-to-understand reports on your campaign performance, so you always know your ROI.
- Dedicated Support: We’re here to guide you through every step, offering ongoing support and adapting to your evolving business needs.